App radar
App Radar is an app marketing and analytics platform founded in 2015 in Austria by Thomas Kriebernegg and Christian Janesch. App Radar enables best-practice marketing for all businesses with apps. It empowers app marketers to reach more users through organic and paid user acquisition, by combining simple analytics and standardised marketing workflows.
The solution
The company contracted Old Street Communications in 2021 to support the announcement of its acquisition of its competitor, The Tool. This resulted in top-tier tech coverage, including TechCrunch, tech.eu, EU-Startups, Silicon Canals, and key martech titles such as MartechSeries, Business of Apps, and Marketing Dive.
Following the success of the acquisition announcement, Old Street Communications worked with App Radar on a retainer basis to raise the company’s profile in tech, startup, and martech publications.
A key aspect of the work was creating newsworthy stories from the mobile app data available via App Radar’s platform. As a result, App Radar became an authority and credible source of app downloads for various verticals with the likes of Forbes and Evening Standard using App Radar’s data monthly.
+ Click below to see some of the coverage we secured …
Results
We secured a total of 196 pieces of coverage over 2021-2023, including The Next Web, Sifted, Reuters (Germany), The Guardian, CNBC, and Business Insider.