Case Studies

TrueLAYER

Starting in January 2017, Old Street Communications was retained to launch TrueLayer’s new offering to the financial and business markets. As Open Banking was a new and complicated concept, the challenge was to educate the media and businesses on how it works and its benefits, while simultaneously positioning TrueLayer as a thought leader.

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PORT

Ahead of the introduction of GDPR in May 2018, we were instructed by PORT to build their media profile and raise awareness of GDPR. At the time, few businesses and journalists had heard of the sweeping privacy legislation. The challenge was to educate stakeholders on the substantial impact of the legislation, the need for technology solutions and the commercial benefits of being GDPR compliant.

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PRIMALBASE

Primalbase wanted to showcase its unique membership offering which involved consumers purchasing blockchain based tokens to gain hot desks at its offices in Europe. The aim was to reassure its investor community that it was delivering on its promises, appeal to the wider emerging tech community and defend against negative publicity regarding blockchain companies.

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R3/Instant Property NetWORK

Instant Property Network, a company incubated by R3, undertook a pioneering test of its platform for buying and selling property using a distributed ledger. The test involved 42 companies from 23 countries and included businesses such as Barclays, RBS, Clifford Chance, Savills, Swiss Re and Ashurts. The test reveled the buy/sell process could be cut from three months to three weeks, saving the global property industries billions. It also showcased a practical application of blockchain technology.

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SAMSUNG DOORWAYS

Samsung Doorways is an augmented reality platform designed to showcase Samsung’s Connected Home devices at industry tradeshows. The platform features games from well known TV shows which users play to learn more about how these devices work together. Samsung launched the platform at Germany’s IFA event. The aim was to publicise the innovation to tech and marketing press.

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FunDraising and Product announcements

Have a look at some examples of the companies we have worked with to announce their Series A, B and C funding rounds. We have also worked with a huge range of businesses to announce their expansions, major hires and product developments.

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